Starbucks and the Means to an Experience

A playground for coffee lovers

The enormous doors swing outward, and I’m thrust into the 15,000-square foot Starbucks Reserve Roastery. This building is massive. While a glance to the right reveals a whole bean scooping table and an eclectic gift shop, my attention is drawn ahead to the copper varnished Probat roaster, situated within footsteps of the lively café bar. The sheer size of the building is reminiscent of an old train depot, yet Starbucks maintains its defining ambiance and familiarity.

A queue wraps around the bar, and upon approaching the register a Barista greets me with an attentive smile. This Starbucks location churns out plenty of pour-overs and single-origin brews, but it’s certainly no stranger to those customers yearning for an extra pump of syrup or this month’s seasonal, sugary treat. There’s an implicit atmosphere of acceptance created—Feel free to order what you want, be it an 8oz Clover brewed Ethiopian or a Smoked Butterscotch Latté.

The waiting area at the end of the bar provides a few moments to observe the building from another angle. After a short wait, a barista calls my name and carefully delivers my beverage on an elegant wooden server. As I make my way down the concrete steps to the seating area, I notice that everyone around me appears to be equally as enthusiastic for that first sip. I gravitate towards the back corner and settle upon a couch; the perfect place to enjoy a cup of coffee leisurely while gazing upon the copper plated contraptions and wooden furnishings throughout the massive building.

The coffee is quite good, but it’s not the best cup I enjoyed during my recent trip to Seattle.

So why am I still consumed by my visit to Starbucks Reserve? Read More